The Aubade 1999 Calendar is a hallmark of French lingerie photography, representing a peak era for the brand's iconic "Leçons de Séduction" (Lessons in Seduction) campaign. The 1999 Collection Context
In 1999, the calendar focused on the refined black-and-white aesthetic that defined the brand's identity throughout the 1990s.
Photographer: Much of the 1999 campaign was shot by Hervé Lewis, who became a signature photographer for the brand.
Key Lessons: The 1999 series featured notable entries like Leçon n°27, n°28, n°30 (featuring brassieres and garters), and n°32.
Artistic Style: The visuals avoided showing models' faces, focusing instead on the curves of the body and the intricate details of the lingerie to maintain an air of mystery and universal appeal. The "Lessons in Seduction" Legacy
Launched in 1992, these "lessons" were more than just advertisements; they were designed as playful, bold advice for women to celebrate their power of seduction.
Cultural Impact: The campaign was so striking that it famously caused "scooter accidents" as commuters were distracted by the large-scale street posters.
Collector's Status: Original prints and calendars from 1999 are now sought-after items for photography and fashion collectors. You can still find vintage original prints from 1999 on specialty sites like Hprints. What the 1999 Calendar Offered
The calendar served as a curated "best-of" the year's advertising lessons, often including: Aubade's history | Aubade® Official Website
1999 was the last year before digital photography completely took over commercial art direction. The 1999 calendar was shot on film, chemically developed, and printed with offset lithography. Collectors argue that the softness and warmth of these analog prints cannot be replicated by modern digital reprints.
Today, original Aubade calendars from the 1990s are highly sought-after collector's items. They represent a "Golden Age" of print advertising—a time before digital saturation, when a brand would invest heavily in the production value of a physical calendar.
The 1999 calendar is particularly valued for its artistic merit. It captures the Y2K anticipation—the tension between the old-world romance of the 90s and the modern boldness of the new millennium. It serves as a reminder that Aubade has always viewed lingerie not merely as clothing, but as a tool for empowerment and a work of art. calendrier aubade 1999
It is important to recognize that Aubade calendars transcend the label of typical "pin-up" or "adult" material. They are recognized by the Musée des Arts Décoratifs in Paris as exemplary works of French commercial illustration. The 1999 edition, in particular, captures a fleeting moment where eroticism was suggested through shadow and grain rather than explicit display.
In an era of infinite digital scrolling, the physical act of turning the page of a 25-year-old calendar, smelling the old paper, and observing the analogue beauty of a bygone era is a form of slow appreciation. For the vintage hunter, the Aubade calendar is the trophy. For the art lover, it is a masterclass in lighting. For the nostalgic, it is December 31st, 1999—the last midnight of the old world.
In summary: The search for the Calendrier Aubade 1999 is alive and well. If you find one with the original packaging and vibrant, unfaded pages, do not hesitate. It is not just a calendar; it is a piece of French cultural history frozen in the final frame of the 20th century.
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1999 Aubade Calendar (Calendrier Aubade 1999) is a significant collector's item in the brand's history, representing the second-ever edition of their annual calendar series, which launched in 1998. Artistic Style & Format Signature Aesthetics : The calendar is known for its high-contrast, artistic black and white
photography, a hallmark of Aubade's "French art of loving" branding. Photography
: Much of the iconic 1999 imagery, including the famous "Lessons in Seduction" advertisements, was shot by photographer Hervé Lewis
: It traditionally features 12 posters (one for each month) showcasing the season's latest lingerie collections. For 1999, the calendar typically measures approximately 22 x 30 cm (8.7 x 11.8 inches). Aubade Paris Thematic Content: "Lessons in Seduction" The 1999 edition heavily features the "Leçons de Séduction" The Aubade 1999 Calendar is a hallmark of
(Lessons in Seduction) theme, which began in the early 1990s and became a cultural phenomenon in France.
: Each month presents a "lesson"—a specific suggestive pose of the female body paired with a witty, cheeky tagline giving advice on seduction.
: The imagery focuses on the relationship between the body and the lingerie, often highlighting details like the Bahia collection or specific design elements like lacing and satin bands. Notable Pieces
: The 1999 collection included "Lesson n°31" and "Lesson n°32". Les Archives de la Mode Collector Availability Distribution : These calendars were originally produced in limited editions
and were often given as gifts to customers who purchased an Aubade lingerie set. Current Value
: Today, the 1999 edition is considered a "must-have" for collectors and is frequently traded on auction sites like Are you looking to identify a specific month's image or are you trying to find a physical copy for your collection?
Aubade Lingerie Collection Overview | PDF | Bra | Embroidery - Scribd
The 1999 Calendrier Aubade, part of the brand's iconic "Lessons of Seduction" black-and-white photography series, is available through collector sites and online presentation platforms. A digital version of the calendar can be viewed on SlideServe, while physical copies are frequently found on resale marketplaces like eBay. View the 1999 calendar on SlideServe Calendrier Aubade 1999 - SlideServe 5 Aug 2021 —
The Artistic Legacy of the Calendrier Aubade 1999 The Calendrier Aubade 1999 stands as a pivotal artifact in the history of French lingerie advertising, representing the height of the brand's iconic "Leçons de Séduction" (Lessons in Seduction) campaign. Launched during a decade of experimental fashion, this specific edition solidified Aubade’s transition from a functional garment manufacturer to a purveyor of the "French art of loving". A Turning Point in Lingerie Advertising
By 1999, the "Leçons de Séduction" campaign—first introduced in the early 1990s—had become a cultural phenomenon in France. The 1999 calendar was the second ever released by the brand, following the debut of the collector series in 1998. Unlike typical promotional materials, these calendars were not sold; they were offered as exclusive gifts to customers who purchased an Aubade lingerie set, instantly turning them into high-value collector’s items. The Vision of Hervé Lewis
The visual language of the 1999 calendar was defined by photographer Hervé Lewis, a master of the female form whose work became synonymous with the brand's aesthetic during this era. His signature style included: Aubade is a French lingerie brand known for
Black and White Photography: A choice that elevated the imagery from simple advertising to fine art photography.
The Faceless Model: To allow every woman to project herself into the "lesson," the models' faces were rarely shown, focusing instead on the curve of the body and the intricate lace of the lingerie.
Shadow and Light: Lewis used dramatic lighting to enhance the texture of the skin and the delicate "Bahia" cotton embroidery, a hallmark collection of the time. Iconic Lessons of 1999
The 1999 edition featured several of the most famous "Lessons," including Leçon n°27 and Leçon n°30, which showcased brassieres and garter belts in provocative yet elegant poses. Each month provided a "lesson"—playful advice such as "neutralize all competition" or "wait for the trap to set"—blending a subtle touch of humor with high-end sensuality. Cultural Impact and Heritage
Leçon de séduction Aubade — Documents originaux et images
If you are a serious collector, beware of low-resolution reprints sold on Etsy or Pinterest. Here is how to authenticate an original Calendrier Aubade 1999:
Because the calendar covers the months leading up to the year 2000, it carries a subconscious weight of "the end of an era." Owning a Calendrier Aubade from 1999 feels like owning a snapshot of the world right before the internet exploded and Y2K changed everything.
While specific photographer credits for the 1999 edition can vary (often featuring names like Sølve Sundsbø or Peter Lindbergh for Aubade around that era), the 1999 calendar typically embraced:
Si vous souhaitez mettre la main sur ce trésor des années 90, voici les pistes les plus fructueuses :
Finding a complete 1999 edition is a matter of persistent hunting. Here are the best avenues:
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