Paper: Crunchyroll Premium IPA — A Case Study in Strategic Expansion of Streaming Services

2. Market Analysis

4.1 App Distribution (IPA Considerations)

• For iOS: package new features in an IPA compliant with App Store rules; support in-app purchases (IAP) for subscriptions, or use external entitlements where allowed by regional App Store policy.
• For Android: Play Store listing and alternative stores in regions where applicable.
• Desktop: Progressive Web App and native clients with subscription validation.

9.1 Key Metrics

• MRR/ARR, ARPU, LTV, CAC, churn, DAU/MAU, watch time per user, retention by cohort, content ROI.
• Delivery metrics: startup time, buffering ratio, error rates.