If you are designing a mural, a mockup, a mini-gas station for a school project, or a digital asset related to Pertamina (PT Pertamina Persero) , you have likely searched for the font used on their gas station (SPBU) signage.
Here is everything you need to know.
Caption:
⚡ Ever stared at the Pertamina gas station sign while filling up and thought… “That’s a pretty solid font.”
No? Just me? 😄
Let’s talk about the Font SPBU Pertamina 👇
🔹 Bold & Clean – Built for speed reading (literally). You spot it from meters away.
🔹 Sans-serif style – Modern, no drama, just business.
🔹 Fun fact – Many older stations used modified Helvetica, but newer ones now use a custom proprietary font to stand out globally.
It’s small details like these that build a brand’s trust. Pertamina doesn’t just sell fuel—it sells familiarity.
So next time you’re at the pump, give a little nod to the unsung hero: the type designer. 👨🎨⛽
Tag a friend who never notices fonts… until now. 😂
#SPBU #Pertamina #FontGeek #DesignEverywhere #TypographyLover
Q: Is there a font called "Pertamina" on Facebook groups? A: Yes, but they are usually renamed fonts (like League Spartan or Bebas Neue) renamed by amateurs. They are technically counterfeit.
Q: What font is on the "Pertamina Lubricants" bottle? A: A custom font. Use Roboto Condensed as a substitute.
Q: Can I use the SPBU font for my school project about BBM? A: Yes. Fair use for education is allowed. Just don't sell it.
The "Font SPBU Pertamina" is more than just letters on a sign; it is a calculated design choice known as Pertamina Sans. It represents the shift of Pertamina into a modern, world-class energy company. By utilizing a geometric, bold, and custom sans-serif typeface, Pertamina ensures that their brand remains consistent, authoritative, and easily recognizable across the thousands of islands of Indonesia.
The branding for SPBU Pertamina (Indonesian state-owned petrol stations) relies on a clean, professional typography system to maintain consistency across its thousands of locations. While the iconic logo uses a custom-designed typeface, the official corporate fonts used in branding materials and digital interfaces are widely accessible. 1. Primary Corporate Font: Open Sans According to Pertamina's brand assets Font Spbu Pertamina
is the official typeface used for both headlines and body text.
: It is a humanist sans-serif typeface designed by Steve Matteson.
: Its high legibility and friendly appearance make it suitable for signage, official documents, and mobile applications like MyPertamina Variations
: The brand guidelines typically utilize multiple weights, such as Regular for body text and Bold for headlines, to create a clear visual hierarchy. 2. The Logo Typography
The "Pertamina" wordmark in the official logo is a custom, stylized sans-serif. Wikimedia Commons Characteristics
: The font in the logo features soft, rounded corners and specific geometric proportions that align with the three-color graphic symbol (red, blue, and green).
: This specific logotype is protected as part of the corporate identity and should only be used as a pre-designed vector asset rather than typed out with a standard font. 3. Operational and Receipt Fonts
While the corporate identity uses Open Sans, the functional typography at gas stations often differs: : Fuel receipts at Pertamina stations typically use dot matrix thermal printer fonts pixFueler-A for clarity and speed during high-volume printing. LED Displays : The digital price signs at SPBU Pertamina often use segment-based fonts
(similar to 7-segment or 14-segment displays) for maximum visibility at a distance, especially at night. www.receiptfont.com 4. Summary of Brand Colors
To complement the typography, Pertamina uses a specific color palette that defines the SPBU experience: Deep Cerulean (#0073B2) : Used for corporate elements. Red (#FE0018)
: Frequently seen on SPBU structures and the "Pertamina Retail" logo. Tonys Pink (#E48481) Sanguine Brown (#843534) : Featured in secondary branding materials. logo files for design purposes? File:Pertamina Logo.svg - Wikimedia Commons
The "Font SPBU Pertamina" refers to the specific typography used in Indonesia's national energy company’s gas stations. While the logo itself is a custom design, the brand identity relies on clean, geometric sans-serif typefaces to convey a sense of modern efficiency. 1. The Core Brand Typography
Pertamina’s official visual identity system primarily utilizes Open Sans for its digital and modern brand assets. However, the typeface seen in the iconic "PERTAMINA" wordmark and station signage is a custom-lettered design created by the global branding agency Landor during the 2005 rebrand.
Style Highlights: The lettering is minimalist and blocky, featuring sharp, evenly trimmed lines that emphasize reliability and a technological focus.
Key Characteristics: High-contrast geometric shapes with a "P" symbol that consists of three colored diamonds (red, blue, green) representing energy, trust, and responsibility. 2. Fonts Used in Receipts (Struk) The Ultimate Guide to the Pertamina SPBU Font
For the thermal paper receipts issued at fuel pumps, the "font" is often not a standard design font but rather a built-in printer font (typically Dot Matrix or basic sans-serif) encoded into the fuel dispenser's system.
Common Substitutes: Designers looking to replicate the receipt look often use fonts like Merchant Copy, Fake Receipt, or standard monospaced fonts like Courier. 3. Similar Alternative Fonts
If you are looking to replicate the Pertamina "look" for design projects, these fonts share similar geometric and professional traits:
Montserrat: Frequently used as a high-quality alternative for modern Indonesian corporate identities.
Open Sans: The official font for Pertamina's modern brand assets and web presence.
Futura: A classic geometric sans-serif that matches the "blocky" and "minimalist" feel of the official wordmark. 4. Color Palette
To get the "SPBU" look correct, the typography must be paired with the official brand colors: Red: Energy and activity (#FE0018). Blue: Trust and technological development (#0073B2). Green: Responsibility and connection to nature. If you'd like, I can help you:
Find download links for the free alternative fonts mentioned.
Get the exact hex codes for the red, blue, and green used in SPBU signage.
Identify the specific font used by other Indonesian gas station brands like Shell or BP.
When discussing "Font SPBU Pertamina," there are two distinct areas: the formal branding typography used on signage and corporate identity, and the dot-matrix fonts found on gas station receipts (struk). 1. Corporate Identity: The Pertamina Brand Font The modern Pertamina logo, designed by the agency
, uses a clean, sans-serif typeface to convey a reliable and professional image. Primary Font: The brand often utilizes for its digital assets and general communications. Logo Typography:
While the specific letters in the "Pertamina" logo are often custom-vectorized, they closely resemble bold, humanist sans-serifs like Neue Haas Grotesk Visual Philosophy:
The typography is paired with the iconic 'P' logo, where the blue color represents reliability and responsibility. 2. The "Struk" Font: SPBU Receipt Typography
The font most people search for in a "manual" context is the one printed on thermal receipts. These are typically dot-matrix pixel-based fonts designed for high-speed thermal printers. Common Types: Fonts like Merchant Copy Fake Receipt Dot Matrix are frequently used to replicate this look. Technical Details: Conclusion The "Font SPBU Pertamina" is more than
These fonts are usually printed at sizes above 12 pt to remain legible due to their low-resolution, "dotted" nature. Some variations even use tiny heart shapes or specialized patterns to form characters. Digital Recreation:
Developers often use specific Android-based printer apps to customize these receipt templates, adjusting font types and prices for internal record-keeping. 3. Usage and Brand Guidelines GitHub - rohmanseo/spbu-android
Informative details regarding the fonts associated with Pertamina gas stations (SPBU) generally fall into two categories: the official corporate identity used for branding and signage, and the specific fonts found on printed transaction receipts (struk). Corporate & Branding Fonts
Pertamina’s visual identity is strictly governed by brand guidelines to ensure consistency across thousands of stations.
Primary Corporate Font: Open Sans is the primary typeface used for Pertamina's headlines and body text in corporate assets.
Logo Design: The modern Pertamina logo, designed by the brand agency Landor in 2005, uses a custom-stylized typeface. While not a standard commercial font, it shares characteristics with Arial Black in terms of weight and simplicity, which is often used as a close substitute in non-official web development.
Station Signage: For external station signage (totems and canopy signs), the typography is designed for high visibility and typically adheres to the "Open Sans" or "Montserrat" families for clarity from a distance. Receipt (Struk) Fonts
The fonts used on SPBU receipts are determined by the thermal printers and Point of Sale (POS) systems installed at the station rather than a single corporate mandate. Common styles include:
Dot Matrix / Thermal Fonts: Most receipts use standard monospaced fonts built into thermal printers, such as Font A (12x24 dots) or Font B (9x17 dots).
Specific Typefaces: Digital versions or replicas of these receipts often use fonts like Fake Receipt, Merchant Copy, or Telidon to mimic the low-resolution "pixelated" look of a thermal printout.
Unique Variations: Some specialized thermal fonts, such as Heart-shaped dot fonts, are occasionally used for a more distinct or "vintage" receipt appearance. Brand Colors
Typography is almost always paired with the official Pertamina color palette: GSOM SPbU visual identity guidelines
Penting: Font Gotham dan Helvetica Neue adalah font berbayar (proprietary). Anda tidak bisa sembarangan mendownloadnya dari situs bajakan. Lisensi untuk penggunaan komersial (misalnya: membuat spanduk untuk acara yang disponsori Pertamina) harus dibeli melalui type foundry seperti Hoefler&Co (Gotham) atau Linotype (Helvetica).
The font you see on the main signage, price boards, and official vehicles is not a font you can simply download for free from a standard font website. It is known internally as Pertamina Sans.
In 2013, when Pertamina rebranded from the "Gasoline" logo to the current "Gemilang" logo, they also updated their typography to reflect a more global and modern energy company.
Key Characteristics: