S Hot - Iman Gadzhi Six Figure Smma How To Build A

Iman Gadzhi ’s Six Figure SMMA (Social Media Marketing Agency) is a blueprint designed to take beginners from zero to $10,000+ per month by selling marketing services to businesses. The strategy focuses on high-ticket retainers and contractor arbitrage—where you find the clients and hire experts to do the actual work.  The Core SMMA Framework 

To build a "six-figure" agency, Gadzhi emphasizes a lean, remote model that requires little to no upfront capital.  1. Choose Your Niche & Service 

Specialization is the fastest path to scaling. Instead of being a generalist, pick one industry and one core service. 

High-Value Services: Focus on services that provide a clear ROI, such as Facebook/Instagram Ads, Google PPC, or Lead Generation.

The Niche: Target industries with high customer lifetime value, like Real Estate, E-commerce, Gyms, or Solar.  2. Set Up Your Infrastructure (Stay Lean) 

You don’t need a fancy office or a complex website to start. 

Professional Email: Use a personalized domain (e.g., name@youragency.com) through G Suite to look credible. iman gadzhi six figure smma how to build a s hot

Simple Web Presence: A basic landing page or even a professional Instagram/Facebook profile is sufficient initially.

Payment & Calls: Use Stripe or PayPal for invoicing and Zoom or Google Meet for sales meetings.  3. Lead Generation & Outreach 

This is the "engine" of your agency. You must consistently find and contact potential clients. 

Finding Leads: Use Google Maps, LinkedIn, or Instagram to find businesses in your niche.

Outreach Methods: Gadzhi typically recommends Cold Email or Cold Loom videos (personalized screen recordings) to book discovery calls rather than trying to sell immediately.  4. The "Contractor Arbitrage" Model  This is how you scale without becoming a "worker bee." 

The Strategy: You sign a client for $2,500/month and hire a specialized Media Buyer (contractor) for roughly $600/month to manage the ads. Iman Gadzhi ’s Six Figure SMMA (Social Media

The Benefit: You focus on growth and client relationships while experts handle the technical delivery, allowing you to manage multiple clients simultaneously.  Step-by-Step Implementation Guide  Step  Action Item 01 Agency Name Avoid personal names for better sellability. 02 Offer Creation Build a $1,500–$3,000/mo retainer offer. 03 Lead List Build a list of 50–100 prospects in your niche. 04 Outreach Send 20–30 personalized emails/DMs daily. 05 Sales Call

Diagnose the client's problem and offer your service as the fix. 06 Fulfillment Hire a white-label contractor to run the ads. Current Variations (2.0 and Beyond) 

In recent years, Gadzhi has introduced the Agency 2.0 and 3.0 models, which emphasize using AI tools to automate operations and focusing on "Shadow Operating" for creators to bypass traditional niche hunting.  The 8 Step SMMA Outreach Process in 2024

I understand you're asking about Iman Gadzhi’s Six-Figure SMMA model and how to build a "SMMA" (Social Media Marketing Agency) — with "s hot" likely a typo for "agency" or "SMMA."

Below is a straight-to-the-point, actionable guide based on Iman Gadzhi’s core principles (high-ticket offer, niche down, outsource delivery, focus on sales).

Step 4: The "T" – Track (The Retention Engine)

You cannot charge $5k/month if you cannot prove you made $5k/month for the client. Tracking is your leverage. Step 4: The "T" – Track (The Retention

What to track (Dashboard essentials):

• Vanity (for the client’s ego): Follower growth, reach.
• Money (for your retention): Website clicks, booked calls, attributed sales via UTM links or Shopify/CRM integration.

The Monthly Business Review (MBR): Every 30 days, send a 1-page PDF with:

• Last month: 230 leads delivered.
• This month: 245 leads (up 6%).
• Next month: Launching retargeting ads.

Gadzhi’s Warning: If you can't track sales, you are a content hobbyist. Raise your prices only when you can track ROI.

Phase 2: The "Offer" (Skill Acquisition)

To build a successful agency, you must have a deliverable product. In the context of Six Figure SMMA, this is not about building a "shop" for yourself, but building sales funnels for your clients.

• The Skill: You learn how to install the "Facebook Pixel" on a client's website, write ad copy that grabs attention, and design creatives that convert.
• The Funnel: Gadzhi teaches that local businesses often have terrible websites. Part of the service involves building a simple, high-converting landing page (often using tools like ClickFunnels) to ensure the traffic you send them actually turns into customers.

3. “Done-With-You” Onboarding

Iman’s famous phrase: “Don’t sell the service. Sell the process.” Your onboarding should include a strategy call, a custom avatar document, and a 15-day sprint plan. That feels premium – justifies $3k/month.

5. The Sales Script (The "Vestibule")

The course provides specific sales scripts designed to close high-ticket clients.

• The Feature: Qualifying the lead.
• The Action: Do not sell on the first call. Use a "Discovery Call" to ask questions:
  • "What is your current monthly revenue?"
  • "How many leads are you getting now?"
  • "If I could get you X leads, what would that mean for your business?"
  • The Close: Only pitch if you can genuinely solve their problem. Ask for the commitment on a second, shorter closing call.