Note: Peperonity was a mobile social network, not a mainstream film production house. Its "filmography" typically refers to short fan-made videos, low-budget skits, or reshared Tamil cinema clips.
Post Title: 🎬 Remembering Tamil Peperonity.com – A Hidden Gem of Early Mobile Cinema 📱
Body:
Before YouTube and Instagram reels took over, there was Peperonity.com – a wild west of Tamil mobile content! 🕰️
For those who grew up with Nokia and Samsung keypad phones, Peperonity was our go-to for quirky, raw, and unfiltered Tamil videos. Here's a look back at its unofficial "filmography" & popular video categories:
🎥 Popular Video Genres on Tamil Peperonity:
- "Village Rowdy" Skits – Low-budget, high-dialogue scenes shot on 2MP cameras. 🎭
- Fan-Made "Cut Songs" – Remixed Vijay & Ajith clips with flashing text effects. 🔥
- Comedy Mimicry Shows – Local artists impersonating Vadivelu & Vivek.
- Short Romance "Films" – 3-minute silent dramas with A.R. Rahman BGM.
- Mobile Horror Shorts – Grainy, night-vision clips with sudden jump scares. 😱
📼 Most Viewed (Back in the Day):
- "Sandaiku Vanga" – A 45-second fight scene filmed behind a tuition centre.
- "Love Failure 3GP" – Emotional boy-walking-in-rain loop.
- "Gana Song Visuals" – Locally shot gana pattu with colourful subtitles.
📲 Why It Mattered: Peperonity gave amateur Tamil filmmakers their first audience. No likes, no monetisation – just pure passion and 3GP file sharing via Bluetooth. 💾
🔁 Tag a friend who used to download videos from Peperonity on their Opera Mini browser!
👇 Comment below: What’s the weirdest/funniest Tamil video you remember from Peperonity?
Hashtags:
#TamilPeperonity #OldMobileDays #TamilFilmography #3GPMemories #EarlyTamilInternet #NokiaDays #TamilFanFilms
Tamil Filmography:
Tamil cinema, also known as Kollywood, is a major film industry based in Chennai, Tamil Nadu, India. With a rich history dating back to the 1910s, Tamil cinema has produced numerous iconic films and stars. Here are some notable Tamil films:
- Early Years (1910s-1950s):
- Keechaka Vadham (1918)
- Mohini Bhasmasur (1936)
- Thooranambal (1943)
- Golden Era (1960s-1980s):
- Parthale Paravasam (1962)
- Karnan (1964)
- Aadavarangal (1969)
- Udhiravendri (1977)
- Moondram Pirai (1982)
- Modern Era (1990s-present):
- Mouna Ragam (1991)
- Thegidi (2014)
- Jilam (2015)
- Baasha (1995)
- Arvindan (2012)
- Kabali (2016)
Popular Tamil Videos:
Here are some popular Tamil videos, including movie trailers, songs, and comedy scenes:
- Movie Trailers:
- Thegidi (2014) - Trailer
- Kabali (2016) - Trailer
- Jawan (2023) - Trailer
- Song Videos:
- "Vellaikaara Durai" from Thegidi (2014)
- "Athu Ithu Ethu" from Aambala (2015)
- "Yennai Nendu Nangi" from Thegidi (2014)
- Comedy Scenes:
- Silambarasan's comedy scene from Singam (2010)
- Prabhu's comedy scene from Veetla Vadi (2011)
Tamil Peppersonty.com:
Unfortunately, I couldn't find any information on a website called "Tamil Peppersonty.com." It's possible that it's a non-existent or defunct website. If you're looking for Tamil film-related content, I recommend checking out popular websites like:
- IMDb (imdb.com)
- Wikipedia (wikipedia.org)
- YouTube (youtube.com)
- Kollywood-related websites and blogs
Peperonity.com, once a popular mobile file-sharing platform in the 2000s, has been discontinued, rendering specific archives of Tamil filmography and video content unavailable. Contemporary platforms for finding Tamil filmographies and popular videos include services such as ZEE5 or IMDb. To find specific content, explore reputable current video streaming and database platforms.
Tamil Peppers: Uncovering the Filmography and Popular Videos
Tamil Peppers, also known as Tamil Peperonitycom, seems to refer to a online platform or YouTube channel focused on Tamil cinema, providing a comprehensive collection of Tamil movie filmographies and popular video content. While I couldn't find an exact match for "Tamil Peperonitycom," I was able to gather information on Tamil cinema and notable online platforms that offer Tamil movie content.
Tamil Cinema: A Brief Overview
Tamil cinema, also known as Kollywood, is a thriving film industry based in Chennai, Tamil Nadu, India. With a rich history dating back to the 1910s, Tamil cinema has grown to become one of the largest film industries in India, producing over 1,000 films a year. Tamil movies are known for their captivating storylines, memorable characters, and melodious music.
Filmography and Popular Videos
Online platforms and YouTube channels have made it easier for fans to access Tamil movie content, including filmographies and popular videos. Some popular platforms that offer Tamil movie content include:
- YouTube Channels: Channels like Tamil Filmography, Tamil Movie Hub, and Kollywood Updates provide a vast collection of Tamil movie videos, including trailers, songs, and comedy scenes.
- Tamil Movie Websites: Websites like Tamilgun, Tamilrockers, and Moviesda offer a wide range of Tamil movies, including new releases and classic films.
Popular Tamil Movies and Actors
Some popular Tamil movies and actors include:
- Movies: "Baasha" (1995), "Muthu" (1995), "Padayappa" (1999), "Chennai Express" (2013), and "Jawan" (2023).
- Actors: Rajinikanth, Kamal Haasan, Vijay, Ajith Kumar, and Surya are some of the most renowned Tamil actors.
Content Offered by Tamil Peperonitycom (Assumed)
Assuming Tamil Peperonitycom is a online platform or YouTube channel, here's a possible write-up:
"Tamil Peperonitycom is your one-stop destination for all things Tamil cinema! Our platform offers an extensive filmography of Tamil movies, including new releases and classic films. You can find popular videos like:
- Movie trailers and teasers
- Song and album videos
- Comedy scenes and funny moments
- Actor and actress interviews
- Behind-the-scenes footage
Our goal is to provide Tamil movie enthusiasts with a comprehensive collection of content, making it easy to stay updated on the latest happenings in Kollywood. Subscribe to our channel or visit our website to explore the world of Tamil cinema!"
Please note that this write-up is based on assumptions, as I couldn't find an exact match for "Tamil Peperonitycom." If you have more information about the platform, I'd be happy to help you create a more accurate write-up.
Peperonity.com was once a popular mobile social networking and content-sharing site, its role in the Tamil filmography landscape is primarily historical. In the late 2000s and early 2010s, it served as a major hub for users to create mobile "homepages" to share Tamil cinema media. The Era of Tamil Peperonity
Peperonity was a pioneer in the mobile web (WAP) era, allowing users without coding skills to build small sites. The Tamil community was one of the most active on the platform, creating thousands of fan pages dedicated to specific stars and movies. Key Content Types Filmographies
: Users manually curated lists of their favorite actors' movies, such as the extensive filmographies of (who has 16 Tamil films) or Rajinikanth Mobile-Optimized Videos
: Before high-speed 4G, Peperonity was the go-to for low-resolution (.3gp or .mp4) clips of popular Tamil movie scenes and songs. Trailers and Teasers : While official channels like Sun Pictures
now dominate, Peperonity users would re-upload and share these for easy mobile access. Popular Video Trends (Historical)
The "popular videos" on Tamil Peperonity pages typically followed these categories: Mass Hero Entries
: Clips of iconic entry scenes from actors like Vijay or Ajith. Comedy Bites
: Short snippets from legendary comedians like Vadivelu or Vivek. Song Promos
: Mobile-friendly versions of trending tracks, similar to how platforms like are used for music discovery today. Modern Alternatives for Tamil Cinema
As mobile data became cheaper, users moved from Peperonity to high-definition streaming and official databases. Bug Appétit: Barriers to Entomophagy
Rukmini, a young Tamil woman, had always been passionate about dance. She had grown up watching traditional Bharatanatyam performances and had learned the intricacies of the dance form from her grandmother.
One day, Rukmini decided to create a video of herself performing a Bharatanatyam routine to her favorite Tamil song. She spent hours perfecting the choreography and finally recorded herself dancing in her living room.
Excited to share her video with the world, Rukmini searched for platforms where she could upload her content. She stumbled upon Peperonity.com, a website that allowed users to share their videos and photos.
Rukmini created an account on Peperonity.com and uploaded her video, titled "Tamil Dance Queen." To her surprise, the video quickly gained traction, and many users from the Tamil community started sharing and commenting on it.
The video even caught the attention of a local dance troupe, who reached out to Rukmini to perform at their upcoming cultural event. Rukmini was thrilled and grateful for the opportunity.
As her video continued to circulate online, Rukmini became known as the "Tamil Dance Queen" among her friends and family. She continued to create and share more videos, inspiring others to showcase their talents.
The search for "Tamil Peperonity.com filmography and popular videos" highlights a legacy of mobile-first content distribution that was particularly prominent in the 2000s and early 2010s. The Role of Peperonity.com in Tamil Mobile Culture
Launched in 2001, Peperonity.com was one of the world's first and largest mobile Web 2.0 platforms. For Tamil-speaking users during the pre-smartphone era, it served as a vital community hub for:
WAP Site Building: Users could create their own mobile sites (often called "WAP sites") without programming knowledge.
Media Sharing: It became a primary source for downloading Tamil movie trailers, ringtones, and short video clips designed for low-bandwidth 2G connections.
Networking: The platform featured chat rooms and blogging tools where Tamil cinema fans discussed the latest releases and "filmography" of their favorite stars. Filmography and Content Trends
While Peperonity did not host official filmographies like a modern database (e.g., IMDb), it was a fan-driven repository. "Popular videos" on the platform typically included:
Comedy Clips: Snatched segments from legendary comedians like Goundamani, Senthil, and Vadivelu.
Song Sequences: 3GP or MP4 format song clips from blockbuster films featuring stars like Rajinikanth, Kamal Haasan, Vijay, and Ajith.
Fan Collections: Aggregated links and files categorized by actor, which many users labeled as "filmography" pages for mobile access. Decline and Current Status
As mobile internet shifted toward 4G/5G and smartphones, the need for simplified WAP-based platforms like Peperonity declined. Users migrated to platforms like YouTube for high-definition Tamil videos and official social media for filmography updates.
Today, "Tamil Peperonity" remains a nostalgic keyword for those who accessed the internet via feature phones. However, most original fan-created "filmographies" and video galleries from the site are no longer active or have been superseded by official streaming services and databases. InMobi Spices Up Revenue for peperonity.com
Tamil Peppers: Uncovering the Filmography and Popular Videos of Tamil Cinema
Tamil cinema, also known as Kollywood, has been a significant player in the Indian film industry for decades. With a rich history of producing talented actors, directors, and musicians, Tamil cinema has gained a massive following not only in India but also globally. In this feature, we'll be exploring the filmography and popular videos of Tamil Peppers, a term used to refer to the Tamil film industry.
Early Years of Tamil Cinema
Tamil cinema began in the 1910s, with the first Tamil film, "Keechaka Vadham," being released in 1918. The early years of Tamil cinema saw the rise of mythological and historical films, which were heavily influenced by Hindu mythology and Indian epics. The 1950s and 1960s saw the emergence of social dramas and romantic films, which became extremely popular among Tamil audiences.
Golden Era of Tamil Cinema
The 1970s to 1990s are often referred to as the Golden Era of Tamil cinema. This period saw the rise of legendary actors like Rajinikanth, Kamal Haasan, and Vijay, who are still revered as icons of Tamil cinema today. Films like "Bala" (1995), "Papanasam" (1995), and "Indian" (1996) showcased the talent of these actors and cemented their status as superstars.
Modern Tamil Cinema
In recent years, Tamil cinema has undergone a significant transformation, with a new generation of actors, directors, and producers taking center stage. Films like "3" (2012), "Jilla" (2014), and "Mersal" (2017) have pushed the boundaries of Tamil cinema, experimenting with new themes, narratives, and visual styles.
Popular Tamil Actors
Some of the most popular Tamil actors include:
- Rajinikanth: Known as the "Thalaivar" (leader), Rajinikanth is a cultural icon in Tamil Nadu. His films like "Baasha" (1995), "Muthu" (1995), and "Endhiran" (2010) are still widely popular.
- Kamal Haasan: A versatile actor, director, and producer, Kamal Haasan has been a mainstay of Tamil cinema for decades. His films like "Nayagan" (1987), "Devar Magan" (1992), and "Dasavathaaram" (2008) are critically acclaimed.
- Vijay: Known as the "Thalapathy" (commander), Vijay is one of the most bankable stars in Tamil cinema. His films like "Thegidi" (2014), "Velaikaara Durai" (2014), and "Mersal" (2017) have been huge successes.
Popular Tamil Films
Some of the most popular Tamil films include:
- Mersal (2017): A fantasy action film starring Vijay, which became a massive hit worldwide.
- Jilla (2014): An action drama film starring Vijay, which broke box office records in Tamil Nadu.
- 3 (2012): A romantic thriller film starring Jayanth Chamaraj and Keerthana, which received critical acclaim.
Tamil Filmography on Peppers
On Peppers, a popular video platform, you can find a vast collection of Tamil films, including classic movies, recent releases, and exclusive content. Some popular Tamil filmography on Peppers includes:
- Rajinikanth's filmography: A collection of Rajinikanth's films, including "Baasha," "Muthu," and "Endhiran."
- Kamal Haasan's filmography: A collection of Kamal Haasan's films, including "Nayagan," "Devar Magan," and "Dasavathaaram."
- Vijay's filmography: A collection of Vijay's films, including "Thegidi," "Velaikaara Durai," and "Mersal."
Conclusion
Tamil cinema has come a long way since its inception, with a rich history of producing talented actors, directors, and musicians. With the rise of digital platforms like Peppers, Tamil films are now more accessible than ever to audiences worldwide. Whether you're a die-hard fan of Rajinikanth, Kamal Haasan, or Vijay, or just discovering the magic of Tamil cinema, there's something for everyone on Peppers. So, dive in and explore the fascinating world of Tamil Peppers!
Peperonity.com was not a film production house or a filmography-based site, but rather one of the world's first and largest mobile-only social networks. Popular before the smartphone era (roughly 2001–2018), it became a cultural staple for the Tamil community in India and abroad for sharing user-generated content.
The site officially shut down on July 4, 2018, after nearly 20 years of operation. The "Filmography" of Peperonity
Because Peperonity was a user-driven platform, it did not have an official filmography. Instead, it served as a repository for:
User-Created Sites: Users used pre-made templates to build personal mobile blogs, chat rooms, and "download" pages for media.
Mobile-Optimized Content: At its peak, it hosted over 10 million pages of user-generated mobile content.
Third-Party Media: It was widely used by the Tamil community to share mobile-friendly clips of Kollywood (Tamil cinema) movies, song snippets, and trailers. Popular Video Trends in the Tamil Community
During its peak years (mid-2000s to early 2010s), the most popular videos on Tamil Peperonity sites typically included:
Movie Comedy Clips: Short, low-resolution clips of popular comedians like Vadivelu, Goundamani, and Vivek were highly sought after for quick mobile viewing.
Song Teasers: 3GP and MP4 snippets of high-energy songs from major stars like Rajinikanth, Kamal Haasan, Vijay, and Ajith.
Mobile Wallpapers & Gifs: While not videos, "moving" images and cinematic stills were the most common downloads on the platform.
User Vlogs & Personal Clips: Before the rise of TikTok and YouTube Shorts, users uploaded their own recordings and creative clips to share within private or public chat rooms. Legacy and Alternatives
Peperonity's influence in the Tamil mobile internet space was eventually overtaken by more modern social platforms and streaming services.
For Tamil Movies: Users have transitioned to official platforms like ZEE5 Tamil or Netflix.
For Short Videos: YouTube and Instagram Reels now serve the function that Peperonity once filled for mobile-first entertainment. Tamil cinema (Kollywood) | Film | Research Starters - EBSCO
Introduction
Tamil cinema, also known as Kollywood, is one of the most vibrant and thriving film industries in India. With a rich history dating back to the 1910s, Tamil cinema has evolved over the years, producing numerous iconic films and talented actors. In recent years, the rise of digital platforms has made it easier for fans to access and enjoy Tamil movies and videos. One such platform is Tamil Peperonity.com, which has become a go-to destination for Tamil film enthusiasts.
Tamil Filmography
Tamil cinema has a diverse filmography, with a wide range of genres, including action, comedy, drama, romance, and more. From classic films like "Marnikku Ennum Nikkah" (1959) and "Arangetram" (1966) to modern blockbusters like "Baasha" (1995) and "Jawan" (2023), Tamil cinema has something for everyone. Some notable Tamil films include:
- Kadal Meengal (1949): A classic drama film directed by Ellis Dungan
- Parasakthi (1952): A critically acclaimed film directed by Krishnan-Panju
- Apoorva Raagangal (1975): A musical drama film directed by K. Balachander
- Nayakan (1987): A crime drama film directed by Mani Ratnam
Popular Videos on Tamil Peperonity.com
Tamil Peperonity.com is a popular online platform that hosts a vast collection of Tamil movies, videos, and music. Some of the most popular videos on the platform include:
- Tamil movie trailers: Exciting trailers of upcoming Tamil films, showcasing the latest stars, music, and action sequences.
- Music videos: Popular Tamil songs and albums, featuring top artists like A.R. Rahman, Harris Jayaraj, and Anirudh Ravichander.
- Comedy videos: Funny clips and sketches from Tamil movies and TV shows, showcasing the comedic talents of actors like Vadivelu and Premji.
- Behind-the-scenes content: Making-of videos, interviews, and behind-the-scenes footage of Tamil film shoots.
Impact of Digital Platforms on Tamil Cinema
The rise of digital platforms like Tamil Peperonity.com has revolutionized the way Tamil cinema is consumed and enjoyed. These platforms have:
- Increased accessibility: Made Tamil movies and videos available to a wider audience, both within India and globally.
- Promoted new talent: Provided opportunities for new actors, directors, and musicians to showcase their skills.
- Preserved Tamil film heritage: Helped preserve classic Tamil films and make them available for future generations.
Conclusion
Tamil Peperonity.com has become a popular destination for Tamil film enthusiasts, offering a vast collection of movies, videos, and music. With its rich filmography and popular videos, Tamil cinema continues to thrive and entertain audiences worldwide. As digital platforms continue to evolve, it will be exciting to see how Tamil cinema adapts and innovates, ensuring its continued relevance and popularity.
Peperonity.com, a major mobile-focused social platform, functioned as a central hub for Tamil cinema filmographies, videos, and media until shutting down in 2018. The site offered user-generated content, including actor fan pages and low-resolution movie clips, before the rise of modern video platforms. Information on official Tamil movie content can now be found on services like YouTube. peperonity.com - Facebook
Tamil Peperonity was a massive cultural phenomenon in the mid-2000s and early 2010s, serving as a primary mobile social network long before the dominance of 4G and high-end smartphones. For Tamil cinema fans of that era, "Peperonity.com" was the ultimate destination for sharing filmography details, downloading mobile-friendly videos, and connecting with other fans. The Rise of Peperonity in the Tamil Mobile Era
Before the arrival of WhatsApp and high-speed YouTube streaming, mobile internet users relied on "WAP" sites. Peperonity allowed users to create their own mobile homepages. Tamil creators built elaborate "sites" within the platform dedicated to stars like Rajinikanth, Kamal Haasan, Vijay, and Ajith.
These sites functioned as decentralized fan clubs. Users didn't just consume content; they curated it. If you were looking for a specific actor's filmography or a viral comedy clip, Peperonity was the "Google" of the feature-phone generation. Tamil Peperonity.com Filmography: A Digital Archive
The filmography sections on Tamil Peperonity sites were legendary for their detail, often managed by die-hard fans who updated them more frequently than official sources.
Comprehensive Lists: Sites hosted exhaustive lists of actors' movies, from their debut to upcoming projects.
Actor Profiles: Beyond just movie titles, these pages included height, weight, birthdays, and "unknown facts."
Discography: Since music is the soul of Tamil cinema, filmography pages often linked directly to low-bitrate MP3 downloads of hit songs.
Box Office Status: Fans would debate "Hits" and "Flops" in the comments section, creating a primitive form of social media engagement.
Popular filmographies on the site usually revolved around the "Big Two" of the era:
Thalapathy Vijay: Pages like "Vijay Fans Peperonity" were among the most visited, documenting his transition from romantic hero to action superstar.
Thala Ajith: His "Billa" era style icons and racing history were staples of the platform’s filmography sections. Popular Videos: The 3GP Revolution
The "Popular Videos" section of Tamil Peperonity was the site's biggest draw. Because data was expensive and phone storage was limited, videos were shared in .3GP or .MP4 formats, optimized for small screens. 1. Viral Comedy Clips
The king of Peperonity videos was undoubtedly Vadivelu. His legendary comedy sequences from movies like Winner, Giri, and Marudhamalai were sliced into 30-second clips. These were the "Reels" of 2008. Goundamani and Senthil's classic banter also remained evergreen on the platform. 2. Mass Entry Scenes and Punch Dialogues
Fans loved downloading the "Mass Entry" scenes of their favorite stars. Rajinikanth’s cigarette flips or Vijay’s dance introductions were downloaded and shared via Bluetooth from one phone to another after being sourced from Peperonity. 3. Behind-the-Scenes (BTS) and Leaks
Peperonity was often the source for "leaked" clips from movie sets or low-quality trailers that weren't yet available on official TV channels. This gave the platform a "niche" and slightly underground feel that fans loved. 4. Tribute Edits
Long before sophisticated video editing apps, fans used basic PC software to make "tribute" videos—slideshows of actor photos set to hit songs like "Vaada Bin Laada" or "Appadi Podu." These were uploaded to Peperonity and served as badges of fan loyalty. The Legacy of Tamil Peperonity
As Android phones became affordable and Jio revolutionized data costs in India, the need for WAP sites like Peperonity vanished. People moved to YouTube for videos and Wikipedia for filmographies.
However, for those who grew up using Nokia 1100s, 6600s, or Sony Ericsson Walkman phones, Peperonity remains a nostalgic cornerstone of their digital lives. It was the first place where the Tamil diaspora and local fans truly built an online community centered around the love of Kollywood.
If you are looking to recreate that nostalgia or find specific archived content, I can help you: Find current official filmographies of your favorite stars.
Locate high-quality versions of classic viral Tamil comedy clips. Research the history of mobile internet in South India. Which actor or era of Tamil cinema
Here’s a useful piece of information regarding Tamil filmography and popular videos on Peperonity.com (a now-defunct mobile-friendly social and content-sharing platform popular in the late 2000s and early 2010s).
3. "Super Hit" and "Blockbuster" Collections
Instead of a complete filmography, many Tamil pages ranked videos by popularity using Peperonity’s built-in view counter. The most comprehensive filmography lists were often those titled "Complete Vijay Filmography with Video Clips" or "Rajini All Movie Scenes - Mobile Quality."
Context: Peperonity.com & Tamil Content
Peperonity was a Finnish mobile site where users created personal pages, blogs, photo galleries, and video collections. It was widely used in India, especially for sharing Tamil movie clips, song snippets, comedy sketches, and fan-made compilations before YouTube became dominant on mobile devices.
5. Why does Tamil Peperonity matter today?
Today, Peperonity is essentially a digital ghost town, but it holds immense cultural and archivist value for a few reasons:
- Preservation of Lost Media: Many TV commercials, low-quality behind-the-scenes footage, and regional event videos from 2005–2012 exist only on Peperonity, having been deleted from YouTube or lost to time.
- Pre-Meme Culture: The short, looped, low-quality Vadivelu clips on Peperonity were the direct ancestors of today’s Tamil meme culture on Instagram and X (Twitter).
- Nostalgia: For millennials and older Gen Z in Tamil Nadu, the distinct blue-and-white UI of Peperonity and the lengthy download bars evoke heavy nostalgia for the "GPRS/Edge" internet era.
Why Peperonity Was Superior (For Its Time) to YouTube for Tamil Content
- Data Efficiency: A 2-minute 3GP video from Peperonity used just 500 KB - 1 MB. YouTube’s mobile site required 5-10 MB for the same.
- Direct Download: No streaming buffer. Click → Download → Save to memory card.
- Offline Viewing: Perfect for bus journeys or lunch breaks in Tamil Nadu.
- No Account Required: You could browse the entire Tamil filmography without registering an email.
2. Romantic Song 1-Minute Clips
Since full songs consumed too much storage, popular videos were often 30-60 second chorus loops. Songs like:
- "Oru Kal Oru Kannadi" (Sivakasi)
- "Why This Kolaveri Di" (3) – in mobile-camcorder quality
- "Ayyayo" (Aadukalam)
- "Naan Nee" (Madras)
These clips were used as ringtone accompaniments or shared via Bluetooth from phone to phone.