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The Ultimate Guide to Fashion & Style Content
For Short-Form Video (TikTok, Reels, Shorts)
- The GRWM (Get Ready With Me) – Voiceover style tips while dressing.
- The Try-On Haul – Show 5-7 items. Say yes/no to each.
- The Styling Challenge – “1 dress, 3 ways: office, date, weekend.”
- The Comparison – “How Gen Z vs. Millennial styles the same trench coat.”
- The Fix – Take a “frumpy” outfit and style it chic.
IV. The 3-Layer Content Strategy (Weekly Mix)
| Layer | % of Posts | Goal | Example | | :--- | :--- | :--- | :--- | | Hero (Viral bait) | 20% | Reach new audiences | “Controversial take: skinny jeans are back – here’s how.” | | Hub (Value) | 50% | Build loyal followers | “How to measure your inseam without a tape measure.” | | Hygiene (Community) | 30% | Daily engagement | “Mini bag or tote? Vote below.” + Q&A, polls, BTS |
VI. Visual & Audio Guidelines (Non-Negotiable)
- Lighting: Soft, indirect natural light (3pm near a window). Avoid overhead yellow.
- Background: Uncluttered. A door, a wall, a rug. Texture > patterns.
- Audio (for video): Use trending sounds but layer your own voiceover explaining why an outfit works.
- Text overlays: Use 2-3 words max (“Steal vs. Splurge,” “Rule #1: Fit is King”).